When relaunching our salon & redesigning our logo, we needed imagery that symbolised everything that is important to us here at WAKHT - serving all our clients as individuals, a holistic approach to hair health, a keen awareness of current fashion trends and a focus on the experience of hair styling & design. We worked with UpBound - a small business marketing agency - to gain a clear, indepth understanding of who we are, what we do & what makes us unique. This then guided the development of our brand’s visual components. The resulting logo family was designed to capture WAKHT’s dedication to premium hair care, as well as its belief in providing its customers with a complete in-salon experience.
The sub logos represent the 5 key elements in nature, and each relate to a part of WAKHT’s vision and approach to customer service:
